Fluid Partners with Matouk to Create Online Bedding Customization Tool
A customer walks into a store and strolls over to the bedding section. Overwhelmed with packaged choices, she begins remaking the display beds to see how their arrangements look.
Think that’s going to happen?
We didn’t either, which is why we partnered with Matouk, the 85 year-old leader in fine linens, luxury bedding and bath products, to build and launch a sophisticated online mix and match configuration platform just in time for the holiday shopping season.
Called uMatouk, the platform provides customers with a set of digital tools that help them overcome the challenge of visualizing different styles and colors, and how they coordinate with each other.