Custom gloves that perform 

45% increase in customer loyalty after launching Configure 

Company

The breakthrough for Franklin and the batting gloves came when Phillies Hall of Fame third baseman Mike Schmidt and Irving Franklin teamed up to create the basic design that is still the preferred glove of most major league hitters. Irving Franklin went to Clearwater, Florida, to meet with Schmidt during spring training in 1983. Together, they worked tirelessly to make sure that the materials and design were perfected, so collaboratively the two were the first authors. At that time, most players wore no gloves. A few wore a single golf style glove, but no company offered a product specifically designed for the needs of professional players. Franklin today is the industry leader as the premier batting glove company, and custom fits batting gloves for MLB® players.

In 1982, when Franklin signed Mike Schmidt, Irving Franklin asked:“ How can I get the name Franklin on field at the Major League level?” Schmidt suggested putting the name on the back to maximize exposure, and then helped to design the glove for lasting success at the Major League level.

Goals

Franklin was looking to differentiate their gloves and empower their customers to add a personal touch to their batting gloves. 

The goal was to have 3D modeling for the gloves, a landing page, and have a big variety of customization options for many different attributes inside a glove. 

Solution

A configurator that helps customers design exactly the gloves they dream with. With more than 18 configurable attributes per glove and the option to add monogramming in different places of the glove. 

Fully responsive experience across multiple devices, and 3D models for a more realistic experience.   

Results

Customer loyalty increased by 45% after the configurator was launched for 1 glove. Franklin has been consistently adding more products to the program and they now have three fully customizable gloves. 

Conversion rate doubled and they're now able to charge +30% of price premium for custom gloves. 

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