Fluid’s app employs Watson technology as a personal shopping assistant.

by / Monday, 16 December 2013 / Published in
Internet Retailer, December 3, 2013

IBM’s Watson computer helps shoppers via a new app

Amy Dusto, Associate Editor

An expert store associate doesn’t just answer a shopper’s questions, he digs for more details in order to come up with the best product suggestions and advice he can give her. Digital agency Fluid Inc. is working to bring that capability to a shopping app, leveraging the technology of IBM Corp.’s Jeopardy-winning cognitive science computer Watson to do so, says Fluid CEO Kent Deverell.