IBM Acquires Expert Personal Shopper from Fluid to Deliver Power of Watson to Millions of Consumers
Cognitive computing will enable businesses to personalize the digital consumer experience
ARMONK, N.Y. – 1 Nov 2016: IBM (NYSE: IBM) today announced it acquired the Expert Personal Shopper (XPS) division of Fluid, a leading innovator in digital customer experiences. The acquisition includes the XPS solution, a dialogue-based product recommendation platform developed by Fluid that applies the power of IBM Watson to personalize the customer experience and improve product discovery. The XPS solution and several key members of the XPS team will become part of IBM iX (Interactive Experience).