Generation Tux is an online tuxedo rental service that offers customers the ability to configure and visualize a personalized tuxedo in real time online
Visualizing Products TogetherFor a multiple billion dollar industry, it has been extremely difficult to automate and scale online. Most formal wear takes days to rent, requires multiple store visits, and is plagued by ill-fitting products that cost too much. Tuxedos combine multiple accessories, which have traditionally been difficult to curate online effectively because there was no way for a customer to see how the individual components they select will all look together.
Generation Tux created an online, customizable tuxedo rental platform that features real-time visualization of your tuxedo so you are able to build your dream tux and know exactly how it will look before you place your order. At the core of this collaboration is Fluid Configure, a software platform that enables a personalized shopping experience called GenTux Studio where customers can design, assemble, visualize and order customized tuxedos with of millions possible combinations created from hundreds of individual items.
Since its unveiling at Dreamforce 2015, Generation Tux has seen huge results from GenTux Studio with 90 percent of site orders using the tool and customers spending 350% more time on the visualizer page than the average page on their site.
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