Harman

Prior to replatforming, HARMAN utilized ten different ecommerce platforms across the world which were slow, not scalable, and had issues under the pressure of high traffic

CHALLENGE

Global Replatform

They wanted to consolidate all of these into a single global platform which would create operational efficiencies, boost site performance, and enhance revenue, engagement, and conversion. HARMAN also wanted to be able to scale their ecommerce experiences rapidly around the globe to new brand sites in new regions.

SOLUTION

Through an intricate and multi-tiered migration and build plan, we were able to re-map HARMAN’s entire catalog to Demandware while adding in configuration parameters for 35 transactional sites with nine different payment methods across 13 countries and seven languages. The replatforming also incorporated the integration of the Adyen global payment platform into HARMAN’s ecommerce properties across the globe.

RESULTS

  • 8X increase in site speed
  • 50% increase in pages indexed
  • 115% increase in year-over-year SEO traffic
  • Demandware-based global commerce platform across 13 countries, 7 languages and 35 domains

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