Wolverine Worldwide, Inc. is one of the world’s largest marketers of branded footwear and apparel with a global portfolio of 15 brands
DEMANDWARE PLATFORMThe company needed to create unique, robust and scalable eCommerce experiences for its consumers that could set Wolverine apart from and help it grow faster than the competition.
To achieve their goals, Wolverine embarked on an 18-month journey to update and replatform all of their global digital properties on the Demandware Commerce Cloud, while simultaneously offering customizable products across several of their key brands. By transitioning to Demandware and basing all of their customization experiences on Fluid’s Configure 3.0 software, Wolverine built the framework for scalable, rapidly replicable direct-to-consumer eCommerce businesses that could support the needs of a diverse portfolio of global brands.
Customization now plays a key role in Wolverines’ roadmap. They plan to bring customization omnichannel beginning with an in-store offering from Sperry, and Wolverine hopes to use customization as a learning laboratory to generate real time customer preference feedback that can be used to inform their standard production line.
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