4 key areas to cover when starting a product customization program
There are lots of zombies out there today. Sadly, we are not talking about the ones ringing your bell and asking for candy. We are talking about customers who have been conditioned to play the showrooming game instead of thinking for themselves. Bent over mobile devices in store aisles with their mouths slightly open and faces aglow in bluish light, these “zombies” are monsters retailers have created themselves and now fear. These zombies don’t eat humans but they do eat away at profit with their “price only” fixation.
How does one combat these zombies? With fire? No. By creating a unique offering nobody can compete with. Our product customization offering is a zombie killer –