JOIN THE ME-COMMERCE REVOLUTION

Shoppers don’t just want to be consumers; they want to be co-creators of unique products. Fluid gives you the tools to let them.

CUSTOMERS LOVE CREATING UNIQUE PRODUCTS
Offering your customers the ability to create unique, exclusive products using a visually rich, engaging interactive experience on an enterprise class SAAS platform creates significantly enhanced opportunities for revenue, loyalty and engagement.

INCREASE PRICE PREMIUM
25-30% increase in price premium over standard products.
-Bain/Fluid, 2013
INCREASE CONVERSION RATES
2X conversion rates vs. non-customized products.
-Fluid customers
INCREASE CUSTOMER LOYALTY
45% increase in Net Promoter Score results in higher sales, referrals and lifetime customer value.
-Bain/Fluid 2013

WE HAVE CUSTOMIZATION COVERED

From cutting edge product configuration technology to manufacturing implementation and order fulfillment, we have you covered. Our full-service team will ensure that you get to market fast, and can scale and expand reliably and effectively at the pace of your business.

1.ON DEMAND, ADAPTABLE PLATFORM

Configure 3.0 is our market-leading configurator that is fully optimized for both desktop and mobile experiences. This on-demand system features a robust, proven set of features out of the box for simple and rapid implementation, seamlessly integrating with any eCommerce platform and scaling to meet consumer demand. Every feature in Configure 3.0 is API-based, offering a highly flexible user interface (UI) and user experience (UX) that enables you to tailor each component of the platform to your brand’s specific needs.

2.MANUFACTURING AND SUPPLY CHAIN

We work with top experts and our customers in evaluating and selecting custom-oriented manufacturing and supply chain processes that implement and scale quickly and successfully.

  • Planning and evaluation
  • Quick firm manufacturing sourcing & setup
  • Inventory control management
  • Logistics and transportation support
  • Vendor sourcing and selection support

3.SCALE AND EXPAND

Configure 3.0 is designed to grow with your business. We make it easy for customers to grow and expand their successful custom programs with new products, global sites, and lineup updates. We’re here to help you succeed.

4.EASY TO INTEGRATE

Fluid Configure is platform-agnostic and has been integrated on major ecommerce platforms including Salesforce Commerce Cloud (LINK-certified), hybris, and Magento.

CUSTOMIZATION DESIGNED FOR SUCCESS

WHAT YOU SEE IS WHAT YOU GET
Truly photorealistic visualization ensures your customer’s creations are exactly what they expected when they arrive.
UNLIMITED USER CREATIVITY
Users can select from millions of component combinations including creating their own designs or using their own photos and applying them to the product.
NEVER DISAPPOINT
Product information is always up to date so your customers are never disappointed by options that aren’t available. What they create is what they’ll get.
The distinctive imagery, user friendly 3D modeling, and wide range of intuitive customizations provides our customers with a new way to connect with our brand, while enabling them to share designs with friends and family via social networks like Pinterest and Facebook. This initiative, that uses Fluid’s easy-to-use software, will change how consumers buy outdoor apparel.”
-ED SCHMULTS, CHIEF EXECUTIVE OFFICER, WILD THINGS, LLC

CUSTOMIZATION insights

Read more13 September 2016 By Chris Haines in Blog, Configurators, E-Commerce, Experience Design, Featured, Fluid Configure, Online Retail / Interactive Merchandising, Product Customization

Setting the Table

At Fluid, we’re big believers in the power of technology, but never just for tec...
Read more23 February 2016 By Sam Osborn in Blog, Configurators, E-Commerce, Fluid Configure, Latest posts, Product Customization

How Sperry is Taking Customization Omni-Channel

Sperry is the creator of the world’s first boat shoe, and since 1935 the brand h...
Read more30 September 2015 By Sam Osborn in Blog, Latest posts, Product Customization

Fluid Executive Briefing: Visual Mix & Match and Match-to-Order Personalization

  Fluid has worked with top brands and industry experts to create the first...

#1 CUSTOMIZATION PLATFORM

Personalization and customization make a big difference to your customers—and your bottom line. Fluid has more than 25 clients using Configure 3.0, and every day more than 7,000 products are customized for a total of $300M in transactions yearly.

Personalization and customization can make a big difference to your customers—and your bottom line. Every day more than 7,000 products are customized using Configure 3.0, for a total of more than $300M in transactions yearly. For more than 15 years, we’ve been global leaders in product customization and personalization, delivering industry-leading, innovative digital shopping experiences to some of the world’s most beloved retailers and brands. And we’re here to help you stand out from the crowd.

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