5 Things To Love About Our New Site
So we didn’t exactly do a PR blitz when we launched our new site. But there are 5 very timely aspects about our site that are most definitely fit to print:
1. Responsive Design
This month, Fluid is completing our 10th RWD project. It killed us that our own site wasn’t responsive as we discussed the merits of RWD with clients. Now we are walking the walk – on desktop, mobile and tablet.
2. Social Integration
We have been a long time advocate of integrating social content to make a site experience current and alive. For retailers, this means including customer generated content. For us, this means including our social updates across Facebook, Twitter & Instagram.
3. Shopper Science In The House
We understand what makes shoppers tick. We interview them. Observe them. Study how they move online. And now we are sharing our findings and insights on the site.
4. Immersive Design and Messaging
Gorgeous imagery. A powerful voice throughout. Our site is proof that substance can be sexy. And while we don’t have commerce, we do pair content and action throughout the experience. It’s all about calls to action at the right time and place.
5, The error 404 page.
You can never lose with a picture of a dog.