Will Your Site Withstand the Onslaught of Holiday Shoppers on iPads?

Will Your Site Withstand the Onslaught of Holiday Shoppers on iPads?

It’s likely over the past 12 months you’ve seen an increase in traffic to your site from iPads. If you’re lucky, you’ve also seen a corresponding increase in revenue driven from iPads. With the holidays right around the corner (you’ve started holiday planning, right?) and no shortage of growth in the iPad user arena, it’s critical your site be ready to deliver on customer expectations when they shop (and purchase) from their iPads this holiday season.

We know that customer behavior and purchase tendencies are different on tablets than from standard browsers and also from smartphones and those behaviors are starting to drive a serious divergence in customer expectations as they traverse your site across their various devices. As far as tablets go, customers expect a richer, more immersive, and, well FUN experience relative to their standard browsing and smartphone usage and that demands a different design approach to meet customer expectations. Simply delivering the standard browser experience to your iPad visitors will not differentiate your brand in the emerging ‘tablet-first’ design space. Customer expect more and if you can capitalize on that expectation, it’s likely you’ll also capture your visitors’ dollars.

Surprisingly, the majority of Internet Retailer Top 500 sites not only haven’t starting delivering tablet-specific experiences to deliver on customer expectations, but a wide swath of them deliver sites to the iPad that have serious usability issues. Issues that aren’t problems for the standard browser, but can present serious barriers and frustrations to visitors on iPads.

Assuming there’s no time at this point for a tablet-specific design for your brand’s site, I’ve created a list of common usability issues seen when standard experiences are delivered to iPads, as well as some hints on how to avoid them. Take a look and see any of these issues plague your site, and fix them pre-holiday. Then, start planning for next year!

#10 – Flash

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