BBQ, Bespoke & Rock & Roll: Fluid @ SXSW with WPP & Fender
Fluid’s SVP of Strategy, Bridget Fahrland was part of a SXSW Panel “Bespoke: The New Mass Production. A Fender hit” this past Thursday, March 16.
The panel discussed how the time is now for mass customization. Consumer and brand demand for customization has been building over the past few years and now technology and manufacturing is making it possible – and profitable – to create bespoke products at scale. Mass customization can lift brands, challenge retail models and kill off old economic rules.