How Generation Tux is Revolutionizing the Tuxedo Rental Industry
Anyone who has planned a wedding or been a part of one knows how frustrating coordinating tuxedo rentals can be. From selecting styles and accessories to sizing and fitting a group of often geographically disparate individuals, the process can often become an expensive, time consuming nightmare. This is exactly the pain point that Generation Tux set out to solve. Lead by George Zimmer, an icon in the American menswear industry, Generation Tux is an online tuxedo rental service that offers their customers the ability to configure and visualize a personalized tuxedo in real time online, which is then then fitted at your own home.
“Customers demand a digital experience, so we created Generation Tux to change the way people wear and rent tuxedos,” said Zimmer. “After 40 years of experience in the retail industry, I saw a need to create a platform that would place the customer at the center of the rental process and make renting a tux or suit worry-free by bringing the experience directly to them – so they can look and feel their best during the best times of their lives.”