Re-Imagining Commerce in 2017

by / Wednesday, 14 December 2016 / Published in Uncategorized

By Vanessa Cartwright, CEO, Fluid

As we celebrate the holidays with family and friends, I would like to take a moment as Fluid’s new CEO to say that I am extremely excited about 2017 and the opportunity for us to continue partnering on innovative work that helps drive business results.

When we look out at next year, we continue to see massive innovation and disruption with a multitude of new businesses and business models such as online subscription and personal shopping services and ever new offerings from the powerhouses like Amazon.

As these new retail models and services challenge the establishment, it’s more important than ever to effectively engage with consumers — providing inspiring experiences that increase brand loyalty and help people buy your products.

We will continue to offer you the very best in CX services including helping brands build direct consumer relationships and transactions while maintaining existing retail channels; product and service design for disruptive start-ups; and cutting-edge innovation like our history-making conversational commerce work, which was recently featured in Forrester’s Case Study: The North Face And 1-800-Flowers Embrace AI For Conversational Commerce.

We will explore new capabilities and evolve our offerings to best meet your needs — from clients who are re-concepting the future of consumer banking, those who are thinking about how to better bridge the gap between selling in-store and online, to companies bringing new markets and marketplaces to life — we will push even harder to help make you a success in 2017.

Have a great holiday season from all of us at Fluid!

Vanessa Cartwright
CEO, Fluid