Everybody wants what nobody else has. We have the customization expertise and software that makes that possible.


While others see customization as emerging trend, we’ve been perfecting the art of standing out from the crowd for over 15 years. Our experts work with retailers to launch customization programs that differentiate & convert on the front end while seamlessly integrating with the back end. It’s about more than launching a feature. It’s about implementing a new way of doing business.

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Product Customization - The New Normal

See why customization is the new consumer expectation, cements loyalty and drives a 28% increase in average spend. Fluid has deep experience in product customization from over 10 years of working with brands like Reebok, Vans, Avery, Brooks Brothers, Oakley, Timberland, The North Face and Wolverine Worldwide.

Product Customization Platform

One of these things is not like the others. Namely our killer
customization product. See it in Action